Search engine optimization (SEO)

Search engine optimization (SEO) is a process to make sure the content of your website is visible and understood by Google and other search engines. The process usually involves these stages:

• Technical audit of the current state of the website SEO – fixing mistakes in the markup of the code, making sure that all the relevent information about the content of the website is received by the search engines (such as creating a Search Console account).
• Keyword research starts by understanding the needs and the content of the business. Using various SEO tools, I will research which keywords would suite your business best and are in general posible to compete in.
• Content creation – making sure that the content (be it news posts, service pages or product pages) follows the SEO guidelines and also is of high quality and worth for the website visitors.
• Link building – the most time consuming part of the SEO process – involves, after the creation of quality content, linking back to your website – is necessary to improve your search rankings.

While the initial SEO audit and keyword research might be a short process, the second part – both the creation of content and link building is an on going process that usually involves either contracting an agency or a specialist or having an in house SEO specialist, as this part of SEO is extremely time consuming if the business requires results. Usually, a monthly budget of 500-1000 EUR for at least a year is required to have inpactful results.